Our approach
One of our pillars is the DATA - growth hacking workflow. How does it work?
It is based on 4 topics:
D for Demand: We deeply study the scenario to understand the trends and to hit the right spot
A for Art direction: we define the ultimate and creative strategy to drive your growth
T for Technology: We develop special tools to get quick and scalable results
A for Analysis: We are able to analyse the progress and performance reached thanks to our strategy by using our proprietary dashboard
But how can we apply this method to your sports brand? That’s why we would like to introduce you to our 5-zone approach. Maybe you are familiar with this method, usually applied to training and performance, so let’s dive into the different phases.
Z1: Zone setting - Analysis and threshold detection
Preliminary analysis of past performances is needed to identify the starting state, what the strengths are, and where you need to push harder in terms of sales, advertising campaigns, and social content. We also get into your online competitors to capture opportunities to seize.
Z2: Goal fixing - Times, distances, strategy
Repeat mapping and race targets. Scenario building, energy metering and progression planning. We estimate sales targets based on catalogue products, prices and target audience, and we define the marketing and strategic plan.
Z3: Test phase - First intervals to calibrate load and rhythm
We warm up the engine, build audiences and adjust intensity for maximum results. We test campaigns and build audiences to achieve planned results, with a specific focus on budget optimisation.
Z4: Report and feedback - Analysis of threshold results
We measure actual performance, isolate best practices, and optimise work. We identify the best operations and best performing formats for efficiency and plan going forward.
Z5: Scale-up - New cycle and growth intake
New loads, new goals: raising the bar, planning the upgrade. We schedule the next steps and update sales and turnover targets based on history.
That’s how we work.
Want to know more about how to reach your best performance in marketing? Email us at hello@ttpagency.com
